articles

Machine Learning

Survival of the best fit

As the initial hype and uncertainty around machine learning settles down there are still many unanswered questions around its application to business challenges. In the media planning space, one of

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Analytics

Analytics is in the marketing world to stay

Marketing managers are consistently being challenged to collect and analyse increasing amounts of data to optimise their marketing expenditure. Thus, as communication platforms increase in number, collection and measurement methods

Read More »
Machine Learning

Survival of the best fit

As the initial hype and uncertainty around machine learning settles down there are still many unanswered questions around its application to business challenges. In the media planning space, one of

Read More »
Analytics

Analytics is in the marketing world to stay

Marketing managers are consistently being challenged to collect and analyse increasing amounts of data to optimise their marketing expenditure. Thus, as communication platforms increase in number, collection and measurement methods

Read More »